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MLA STRATEGIC PLAN
2007–2011		MEAT INDUSTRY STRATEGIC PLANNATIONAL R&D
PRIORITIES		RURAL R&D
PRIORITIES
Increasing market access
Enhancing product integrityProduct initiatives: Meat safety/issues managementSafeguarding AustraliaBiosecurity
Maintaining and liberalising access to world meat marketsMarkets and consumers: Market access – beef and sheepmeatPromoting and maintaining good healthSupply chain and markets
Maximising market options for producers and exporters in the livestock export tradeMarkets and consumers: Market access and trade development – livestock exports
Community concerns: Livestock handling and welfare – livestock exports
Other initiatives: Industry capability and technical services – livestock exports		Promoting and maintaining good healthSupply chain and markets
Productivity and adding value
Growing demand
Improving eating qualityProduct initiatives: Meat Standards Australia Promoting and maintaining good health Supply chain and markets
Enhancing the nutritional reputation of red meatMarkets and consumers: Domestic marketing – beef and sheepmeatPromoting and maintaining good healthSupply chain and markets
Developing new products and markets Markets and consumers: Red meat product innovation
Co-products		Promoting and maintaining good health
Frontier technologies for building and transforming Australian industries		Productivity and adding value Technology
Promoting industry integrityCommunity concerns: Industry integrity communications Supply chain and markets
Aggressive promotion in the marketplaceMarkets and consumers: Domestic marketing – beef and sheepmeat
Export trade and consumer promotion – beef and sheepmeat		Supply chain and markets
Enhancing competitiveness and sustainability
Increasing cost efficiency – on-farmWhole-of-chain efficiency: Improving productivity
Value chain management		Promoting and maintaining good healthProductivity and adding value
Increasing cost efficiency – off-farmWhole-of-chain efficiency: Improving productivity
Value chain management		Frontier technologies for building and transforming Australian industriesProductivity and adding value
Improving industry and market informationWhole-of-chain efficiency: Market informationPromoting and maintaining good healthSupply chain and markets
Ensuring sustainabilityCommunity concerns: Environment – resource managementAn environmentally sustainable AustraliaNatural resource management
Climate variability and climate change
Science for the future Strategic research and developmentFrontier technologies for building and transforming Australian industriesInnovation skills
Technology
Animal welfareCommunity concerns: Animal welfare – on-farmPromoting and maintaining good healthProductivity and adding value
Increasing industry capability
Increasing adoption of R&D outcomesWhole-of-chain efficiency: Adoption and capacity Frontier technologies for building and transforming Australian industriesInnovation skills
Building world class skills and innovation capabilityWhole-of-chain efficiency: Adoption and capacity
Other initiatives: Research and development partnerships		Frontier technologies for building and transforming Australian industriesInnovation skills
Technology

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