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HOW WE WORK
The Australian meat and livestock industry operates within a complex and highly competitive local and global market. The industry faces pressure from other protein products and competing red meat supplying countries. Producers also compete for land from urbanisation, alternative land-use such as cropping, and for other natural resources such as water.
Government priorities, local, regional and global meat industry trends, macro and micro economic drivers, and the outcomes of regular industry consultations are all carefully considered in planning our work.
The focus and direction of our marketing, research and development effort is provided by the industry peak councils' Meat Industry Strategic Plan 2004–09 and is closely aligned to the Australian Government's national and rural research priorities.
MLA STRATEGIC PLAN 2007–2011
Industry and government priorities, processes and trends played an important role in shaping the development and launch of the MLA strategic plan 2007–2011 this year. The MLA strategic plan forms the basis for developing closely aligned annual operating plans for the next five years. The MLA Board and management will review progress against this strategic plan annually and will communicate updates to the industry.
The strategic plan ensures that MLA directs its funds to achieve the industry vision of a 'profitable, sustainable meat and livestock industry that meets consumer and community expectations'.
