Meat & Livestock Australia » Supporting the imperatives

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CORPORATE COMMUNICATIONS

Investment:	2007–08 – $3.9m
2006–07 – $3.2m

We aim to ensure all key stakeholders are aware of the role of MLA in the red meat and livestock industry, particularly the programs undertaken by MLA, the opportunities created by these programs and their potential benefits to industry. In particular, we achieve this by developing a range of information and services aimed at increasing awareness, demonstrating relevance and value, and proactively engaging stakeholders.

For more detail on our communications with members click here

Objective	Measure	Outcome	Benefit	Future
Increase the awareness and value of MLA activities	Increase MLA membership to 45,000	MLA membership 44,898 at 30 June	Nearly 45,000 levy payers directly engaged with MLA	Continue to encourage uptake of MLA membership
	95% members aware of MLA’s role in industry	98% members aware of MLA activities	Industry informed of opportunities created from levies investment	New initiatives to engage producers with information and services produced by MLA such as improved online communications
	95% members value MLA	95% members value MLA	Confidence in levies investment

Source: Taverner Research, MLA membership survey 2007

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Supporting the imperatives

CORPORATE COMMUNICATIONS

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